22 jours avant sa sortie, Halo 2 s'est déjà pré-vendu (aucune allusion aux pré-chargement d'Half-Life²...) à 1 500 000 exemplaires, rien que pour les Etats-Unis !
Voici le communiqué :
There hasn't been this much anticipation for an otherworldly touchdown since Neil Armstrong first walked on the moon. With three weeks to go before the game hits store shelves, pre-orders for "Halo 2" - the highly anticipated Xbox exclusive from Microsoft Game Studios - have eclipsed the 1.5 million mark in the United States. With phenomenal record-breaking video game pre-orders, "Halo 2" is poised to generate more revenue in 24 hours than day one sales of any full feature movie in entertainment history, including "Spider-man 2," "Harry Potter and the Prisoner of Azkaban" and "Matrix: Reloaded."Si vous avez fait un minimum d'anglais dans votre vie, vous pourrez comprendre qu'Halo 2 a généré plus de revenus en 24 heures que des films comme Spider-Man 2, Harry Potter et le Prisonier d'Azkaban ou Matrix Reloaded.
"'Halo 2' is expected to be the biggest 24 hours for a video game title in retail history and is projected to bring in more revenue than any day one box office blockbuster movie in the United States," said Peter Moore, corporate vice president of worldwide publishing and marketing for Xbox. "We call it the Halo 2 effect. We've even heard rumors of fan anticipation of the 'Halo 2 flu' on November 9."
Et bien, l'argent coule à flots chez Bungie et Microsoft !